Niantic’s Harry Potter launches but remains in Pokémon Go’s shadow
Harry Potter: Wizards Unite is up-and-running, but its dash from the starting line is no-where near as fast as Niantic’s gold standard, Pokemon Go.
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Niantic’s Harry Potter might take AR into the world of reality
Augmented Reality is a technology which has promised a lot but hasn’t delivered to date. Niantic will be hoping the hype converts into gain with the launch of Harry Potter: Wizards Unite.
SK Telecom resorts to Pokémon Go partnership in bid to build buzz
SK Telecom has recently signed a marketing partnership agreement with Pokémon Go creator Niantic, two months after the game was released in the Korean market.
More than half of all US online activity spent on smartphone apps
Time spent using smartphone apps has risen over the 50% mark for Americans as a percentage of total time online, according to research from Comscore.
AdaptiveMobile warns of Pokémon Go SMS scam threat
While the Pokémon Go phenomenon has spread worldwide at an unprecedented rate, the popularity of the game could lead to trickster campaigns, warns mobile security company Adaptive.
Pokémon Go tops $300m customer spend but ticks off Iran and Thailand
Pokémon Go is not just a worldwide fad but a money-making machine, according to app data firm App Annie which estimates is will exceed $350 million in consumer spending across iOS and Google Play over the next few days.
Nintendo shares drop 18% as company states it does not own Pokémon rights
Nintendo has released a statement in which the company outlined the limited impact Pokémon Go will have on its annual revenues. Following the news, around $6.7 billion was wiped from the company’s market capitalization.
Pokémon Go launches and crashes in Japan, surprise surprise
After a barnstorming performance around the world, Pokémon Go has finally launched in the lucrative Japanese market, with servers crashing hours later, presumably not surprising many.
Pokémon Go servers overwhelmed by demand and DDoS attack
Pokémon Go users have continued to struggle as the app’s developer Niantic Labs recovers from hacker attacks and unprecedented demand for the game.
T-Mobile US offers zero-rated Pokémon GO data for a year
US operator T-Mobile US is offering its subscribers free, unlimited data to play hit mobile game Pokémon GO at part of its T-Mobile Tuesday promotion.
As Pokémon GO launches in the UK EE reveals record uptake
Nintendo’s Pokémon GO augmented reality mobile game launched in the UK today, having broken most mobile app records since its US launch last week.
Pokémon GO set to be a $1 billion per year app
App data firm App Annie has revealed that the Pokémon GO AR game has hit number one in the app charts even faster than Clash Royale and is on course to bring in over $1 billion per year.
Pokémon GO AR mobile game takes the US by storm
The launch of Nintendo’s Pokémon GO augmented reality mobile game in the US has surpassed all expectations with downloads and engagement at unprecedented levels.
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