Verizon refocuses its consumer business on the Yahoo brand – brilliant
Some bright spark at US telco group Verizon has decided all its media products should be aligned with the iconic Yahoo brand.
Telecoms.com
rebrand
CenturyLink seeks enlightenment with new brand
US telco CenturyLink has seen the light and reinvented itself as Lumen Technologies.
Google’s MVNO is here to stay
After launching the MVNO service in 2015, Project Fi has trundled along without any real fanfare, but a rebrand of the service suggests it might get a bit more attention over the coming months.
Ericsson Media Solutions gets a rebrand
Ericsson flogged the majority of its media solutions division to private equity at the start of the year and it has just got around to reflecting that in the brand.
Etisalat Nigeria rebrands in a bid to put money woes behind it
Etisalat Nigeria has attempted to put its financial woes firmly in the past, rebranding its mobile proposition to 9mobile.
Openreach symbolises semi-divorce from BT with semi-rebrand
Openreach it has begun a rebrand to prove to the industry it doesn’t have ANYTHING to do with BT anymore, following the agreement of a legal separation.
AOL + Yahoo = Oath. Seriously
Verizon has taken a step away from the Yahoo security saga of the last year, after renaming its newly formed AOL-Yahoo media business Oath.
RIP Sonera: Telia Company completes domestic rebrand
The final curtain has been drawn on the Sonera brand in Finland, as subsidiary falls in line with the rest of the family under the Telia flag.
Xura appeals to nostalgia with Mavenir rebrand
Xura has announced it will undergo a rebrand to Mavenir Systems following its acquisitions of Mitel Mobility and Ranzure Networks.
TalkTalk rebrands a bit
What do you do over the summer when you’re stuck in the office and everyone else is on holiday? Why, you mastermind a superficial rebrand of course.
Liberty Global acquisition of BASE approved as Mobistar becomes Orange
After a four-month investigation the European Commission has approved the acquisition of Belgian MNO BASE by multinational cableco Liberty Global, subject to conditions.
Telecom Italia formally unifies brands under TIM name
Italian CSP Telecom Italia has formally moved its name, trade-mark and branding to TIM, to symbolise a fresh, forward-looking start for the company.
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