The UK’s first LTE operator, EE, has announced the availability of shared pricing plans for its LTE customers. The plans, which will become available July 17th, were announced as EE switched on what it is calling “double speed LTE”.
Operators in the US are preparing to launch shared data plans, allowing multiple devices owned by an individual or members of a family to draw data from a single monthly allotment. The move is one of the first examples of innovation in data pricing, as operators struggle to reap dividends from an increase in consumer data usage.
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