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Orange squares up to OTTs in battle for smart home

With it abundantly clear connectivity alone is not enough to meet the profitability ambitions of the telcos, Orange has made a fresh push to wrestle control of the smart home away from those greedy internet players.

Polls

What role will consumers expect telcos to play when COVID-19 is behind us?

  • As a reliable utility similar to the role they have managed to play during the pandemic (45%, 13 Votes)
  • Rolling out new technologies and services to support new customer behaviours (28%, 8 Votes)
  • Turning special service offerings during the pandemic into standard offerings (17%, 5 Votes)
  • As a digital platform that they have struggled to change into since the pre-COVID times (10%, 3 Votes)

Total Voters: 19

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