OTT marketing traffic expected to surge
Over-the-top business messaging is set for exponential growth and could threaten operators’ SMS revenues, according to Juniper Research.
Over-the-top business messaging is set for exponential growth and could threaten operators’ SMS revenues, according to Juniper Research.
The first ever SMS was sent over the Vodafone network 29 years ago and soon one lucky collector will own it.
After a decade of false starts Rich Communications Service has hit the mainstream with Google making it available to all Android users.
No, that’s not a typo. Smishing refers to phishing over SMS, which is apparently on the increase as SMS fraudsters seek to exploit COVID-19 text alerts.
Every UK mobile subscriber should receive a text message from the government today, telling them to stay at home and linking to the new restrictions.
EE is the latest firm to feel the rising wrath of the Information Commissioner’s Office as it is forced to cough up £100,000 for opt-in violations during 2018.
After years of trying (and failing) to create its own messaging platform to compete with the OTTs, Google has herded together Android device manufacturers to create a new carrier-based service: Chat.
The European Commission is set to release new rules in September, which will aim to tighten up how OTT’s such as WhatsApp and Skype are regulated in the European markets.
Dublin-based Openmind Networks claims a potential $10.9 billion market opportunity awaits companies that can make operator-enabled push notifications work.
US company Comverse, which provides digital services such as monetization to CSPs, has announced it is acquiring UK SMS platform provider Acision.
The global mobile money market will be worth $78 billion by 2019, according to research by MarketsandMarkets. The report, titled Mobile Money Market- Global Forecast to 2019, claimed the market will grow at an annual compound growth rate (CAGR) of 44.6% from last year’s total of $12.34 billion.
SMS seems so last decade, but often the simplest technologies provide the easiest solutions. Amdocs has partnered with Norwegian SMS payments outfit Strex to promote this technology and see the rise of mobile wallets from the likes of Apple, Google and Samsung as complementary.
Operators are losing out on a multi-billion dollar revenue opportunity because of grey route messaging as Application-to-Person (A2P) SMS market continues to grow. This was the key message from Perry Offer, the CEO of A2P messaging specialist firm Dialogue Group, speaking at the Wholesale Messaging and SMS World event in London.
Global spend on traditional operator messaging services, including SMS and MMS, declined for the first time in 2013, according to research firm Strategy Analytics. The figures suggest mobile operators are beginning to see the effect of adoption of OTT and alternative instant messaging services.
Informa Telecoms & Media has predicted that global annual SMS revenues will fall by US$23bn by 2018, to US$96.7bn, down from US$120 billion in 2013. The decline in global SMS revenues will largely be caused by the continuing adoption and use of over-the-top (OTT) messaging applications in both developed and emerging markets.
Microblogging site Twitter has launched a feature to help its users receive important and accurate information from credible organisations during emergencies, natural disasters and times when other communications services aren’t accessible.
The UK’s Information Commissioner’s Office (ICO) has cracked down on SMS spammers by fining two men penalties totalling £440,000. Tetrus Telecoms, jointly owned by Christopher Niebel and Gary McNeish, was found to have “plagued the public with millions of unlawful spam texts” over the past three years, according to the ICO.
“At the time it didn’t seem like a big deal,” explained Neil Papworth, the twenty two year old British engineer, after sending the world’s first ever text message back in 1992. Almost 20 years ago to the day, Neil marked his place in history, revolutionising communication as we know it, all by sending a text message that read “Happy Christma.” The elegant simplicity of this message soon went on to define the very nature of the platform which has grown to become a cornerstone of mobile communication in the 21st Century.
While traditional SMS revenues are under pressure from rich messaging apps such as WhatsApp, iMessage and others, mobile operators will still generate a total of $722.7bn in revenues from SMS between 2011 and 2016, according to research released this week.
Orange’s pan-African operations have partnered with Google in a bid to exploit SMS as a platform for delivering Google services to low-end devices in use across Africa and the Middle East.
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