Sponsored Data

India bans sponsored data while US binges-on

India’s telecoms regulatory authority (TRA) has curtailed sponsored data services in the country, while American operators continue to load up on free or otherwise subsidised data services.

AT&T partner opens ‘free’ content store

Syntonic Wireless, which bills itself as an “AT&T sponsored data provider” unveiled its Sponsored Content Store for AT&T mobile subscribers, pitching an “open marketplace where AT&T wireless customers can access free or premium mobile content without impacting their data plans.”

AT&T launches sponsored data scheme; draws government attention

US operator AT&T has launched an initiative that allows businesses to cover the transmission cost of content they provide to consumers. The Sponsored Data service will enable customers to view sponsored content and use apps over AT&T’s HSPA+ and LTE networks without that data usage coming out of their monthly wireless data plan.

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