survey

Customer experience key driver for carrier wifi investment – survey

The Wireless Broadband Alliance (WBA) has published a report on the wifi hotspot market claiming the key driver for operators to invest in this area is to improve customer experience. The annual report, which was compiled by researchers Maravedis-Rethink, also claimed operators’ overall attitudes towards wifi are changing.

$47 billion global mobile operator revenue boost untapped – report

Mobile operators could boost annual global data revenues by $47 billion through brushing up their upsell strategies, according to a report by BSS solution provider Openet. The report said telcos should have a system in place which, by taking into account the customer context, automatically triggers the most relevant offer to be sent to the customer device, allowing the immediate purchase and activation of the product.

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