If it’s not accurate, it’s not real advertising – ASA slaps down Three’s 5G claims
The Advertising Standards Authority (ASA) has ruled against the ‘if it’s not Three, it’s not real 5G’ ad campaign following complaints from rivals.
The Advertising Standards Authority (ASA) has ruled against the ‘if it’s not Three, it’s not real 5G’ ad campaign following complaints from rivals.
Aside from Italy, subscriptions grew slightly across the Three European footprint, though a 17% increase in total revenues should be taken with a pinch of salt.
With telecommunications now acting as the foundation for almost every element of society, how telcos react to the on-going coronavirus outbreak will be critically important.
The Shared Rural Network is an innovative idea from the UK Government, and now it is ready to roar forward, promising 95% geographical coverage by 2025.
Three UK has announced CEO Dave Dyson will leave the business at the end of the month, with Three Ireland CEO Robert Finnegan to take over a newly combined telco.
CityFibre has been announced as the new preferred supplier for 5G backhaul for Three, as the telco aims to increase competition among its suppliers.
There might not be enough base stations or devices yet, but Three has completed the UK’s 5G portfolio with the connectivity upgrade at no extra cost for existing customers.
With Three’s big bet on Huawei proving to be somewhat of a disaster, two senior technologists are heading towards the exit.
While the full-extent of the network outage has not been unveiled just yet, some are suggesting maintenance on the firms 3G network is the root cause.
Three UK has announced a new partnership with Platform-as-a-Service provider Pareteum as it searches for new revenues in the wholesale segment.
With 5G networks being switched on left, right and centre, let’s not forget 4G experience is still going to be the major concern of the vast majority of users for a long-time to come.
It does appear EE has been forced into a rethink on 5G data pricing, as the firm launches an unlimited data offering to keep pace with rivals in the UK.
Three UK has run an ad campaign claiming its 5G network is the only ‘real’ one. Unsurprisingly other 5G providers are unhappy about this and at least one had complained.
UK telco Three has become the latest to join the 5G bonanza with the launch of its 5G Fixed Wireless Access (FWA) service in London.
Three UK has unveiled its financial results for the first half of 2019, and while it is nothing to shout and scream about, the bigger prizes are coming into view on the horizon.
We’re quickly moving towards the 5G era and many assume the concept of unlimited data bundles will be commonplace, but how will the telcos fare in this new world?
EE is finding out first is not always best as Three is set to join Vodafone is offering more attractive 5G data tariffs.
Even though it won’t be flicking the 5G switch until next month, Three UK has decided to bang on about its new virtualized core once more.
Although there is a lot more to 5G than ‘bigger, faster, meaner’ download speeds, the US has bragging rights currently when it comes to the fastest download speeds.
Three is positioning itself to fully exploit the 5G opportunity, but you have to wonder whether it can deliver the high standards it is setting itself by just repeating what it has always done.
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