Three UK readies assault on broadband market
While its latest financials might not look mind-blowing, Three UK is steading the ship as it casts its eye towards the promised land of convergence and 5G.
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Three UK’s guerrilla marketing strategy backfires
Challenger brands need to try harder to get noticed, but this approach can sometimes backfire, as Three UK found out this week.
Three UK and Ovum reckon 5G FWA is a great idea
Research from Ovum, commissioned by Three UK, has concluded 5G-powered fixed wireless access could replace fixed connections for most UK households.
Three UK talks up its 5G investment plans
The UK’s fourth MNO, Three, has given a public update on its investment priorities and plans for 5G.
Three confirms job losses but says they’re nothing new
Three has responded to claims in the press regarding reported job losses; yes there will be a headcount reduction, but this is not something it has been hiding.
Don’t listen to the moaners, phones are great – Three
Three has launched a new marketing campaign designed to counter all the moaning about how bad phones are for you.
What is it with telcos and the ‘creative’ approach to advertising honesty?
The Advertising Standards Authority has once again had to step in to put a stop to telco advertising, this time Three’s efforts, posing a pretty simple question; why do the telcos find it so easy to put misleading adverts into the world?
EE holds onto Opensignal MNO crown
EE has held onto its position as the best performing UK MNO according to the latest figures from Opensignal.
Three and O2 put positive spin on sh*t connectivity
Three and O2 have signed a deal with SSE Enterprise which will enable the pair to access its fibre ring, part of which is located in the Thames Water waste water network, to improve connectivity backhaul capabilities.
UK MNOs accused of using handset subsidies to rip off their customers
Research from Citizens Advice reckons four million people in the UK are still paying back their phone subsidies after the end of their contracts.
Ericsson managed services contract with MBNL gets extended
MBNL, the network joint venture between UK MNOs EE and Three, has decided to keep Ericsson on as its managed services provider until 2020.
Three looks to complimentary brands to focus on retention
Three has announced the launch of a new two-year partnership with EasyJet to build out its loyalty programme for customers.
Postpaid or prepaid doesn’t matter if you nail experience – Three UK CEO
While many telcos are keen to convert customers to valuable postpaid contracts, Three CEO Dave Dyson doesn’t believe the type of payment is relevant, as long as you keep your customers happy.
3 + BT + SSE = 5G, FYI
UK MNO Three has announced a new deal that gives it access to a bunch of BT local exchanges to augment its backhaul. This will be handy for 5G, we’re told.
UK telcos not meeting demands of Brits
New research from RootMetrics points the finger at UK telcos for not meeting the expectations of the demanding consumer, claiming only 53% of Brits are actually happy with their mobile service.
Telcos urged to stop moaning and get on with 5G because it’s inevitable
At 5G World in London operators were in agreement that the industry needs to stop having panic attacks about the business case for 5G and just get on with it.
Xiaomi and Hutch make their own buddy movie
Xiaomi is a smartphone company that doesn’t play by the rules, Hutch is a telecoms giant that takes no prisoners. Together they’re dynamite.
Vodafone forces Three to drop an extra £13 million for its preferred 3.4 GHz spectrum
Ofcom has announced the final outcome of the UK 5G spectrum auction, following the assignment stage, and Three had to pay a premium to get exactly what it wanted.
OpenSignal report reveals relative performance of UK MNOs
The latest State of Mobile Networks: UK report from OpenSignal has EE as the clear leader according to its metrics, with O2 and Three needing to raise their game.
UK 5G auction: O2 and the state win, Three and consumers lose
The UK auction of 2.3 GHz and 3.4 GHz spectrum has concluded at a higher cost than expected, with O2 winning the most and Three the least.
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