Vertical specialists favoured over operators for future services

Smartphone users do not see mobile operators as the natural providers of a range of key future services, according to research published by network equipment provider Ericsson. The Swedish vendor’s ConsumerLab research division surveyed smartphone users in Sao Paolo, Beijing, New York, London and Tokyo to gauge demand for a range of future services related to aspects of city life that drive satisfaction and dissatisfaction. Survey respondents favoured vertical specialists as providers of mobile services related to their sectors.


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