WCIS+

OTT app use undermining SMS revenue

Informa Telecoms & Media has predicted that global annual SMS revenues will fall by US$23bn by 2018, to US$96.7bn, down from US$120 billion in 2013. The decline in global SMS revenues will largely be caused by the continuing adoption and use of over-the-top (OTT) messaging applications in both developed and emerging markets.

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