Wireless Broadband Alliance

Customer experience key driver for carrier wifi investment – survey

The Wireless Broadband Alliance (WBA) has published a report on the wifi hotspot market claiming the key driver for operators to invest in this area is to improve customer experience. The annual report, which was compiled by researchers Maravedis-Rethink, also claimed operators’ overall attitudes towards wifi are changing.

Wifi hotspots set to more than triple by 2015

Global public wifi hotspot numbers are set to grow from 1.3 million in 2011, to 5.8 million by 2015, marking a 350 per cent increase, according to research published by the Wireless Broadband Alliance (WBA), and compiled by Informa. The findings from the WBA, which is the industry association focused on driving next generation wifi, also revealed that more than half – 58 per cent – of operators believe wifi hotspots are either “very important” or “crucial” to their customers’ experience, in order to offload busy mobile broadband networks and to provide a value-added services.

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