AT&T agrees to sell Xandr ad unit to Microsoft
US network operator AT&T has agreed to sell its programmatic advertising operation Xandr, launched just 3 years ago, to Microsoft.
Telecoms.com
Xandr
AT&T launches online advertising marketplace Xandr
Two multi-billion dollar acquisitions and a funny name later, the AT&T content business vision starts to become a bit clearer.
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