BT embarks on crusade to dominate UK premium TV
UK telco BT has launched the latest phase of its grand plan to wrest control of the UK premium TV market from Sky with its largest ever marketing campaign for BT TV.
UK telco BT has launched the latest phase of its grand plan to wrest control of the UK premium TV market from Sky with its largest ever marketing campaign for BT TV.
A set-top box intended to transform how viewers consume TV has been launched in the UK, two years later than planned. YouView offers subscription-free digital TV and catch-up and will be available in major retailers by the end of July.
Project Canvas, the UK-based internet TV coalition created to drive supply and demand of online, interactive TV services has revealed that its commercial offering, to be known as YouView, will launch in 2011.
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