news


Android dominates tablet market

Android is rocking the tablet world

Android is on a roll, capturing 62 per cent of the global tablet market in 2013, according to statistics released by analyst house Gartner this week.

The company estimates that worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68 per cent increase on the previous year.

While sales of iOS tablets grew in the fourth quarter of 2013, Apple’s share declined to 36 per cent in 2013 and market growth was fuelled by the low-end smaller screen tablet market and first time buyers, which allowed Android to capitalise.

“In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications,” said Roberta Cozza, research director at Gartner. “As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins.”

With low cost purchases driving the sector, Gartner analysts said emerging markets recorded growth of 145 per cent in 2013, while mature markets grew 31 per cent. “Apple’s tablets remain strong in the higher end of the market and, Apple’s approach will continue to force vendors to compete with full ecosystem offerings, even in the smaller-screen market as the iPad mini sees a greater share”, said Cozza.

In 2013, Microsoft’s tablet volumes improved but share remained small. Despite Microsoft now acting more rapidly to evolve Windows 8.1, its ecosystem still failed to capture major consumers’ interest on tablets. “To compete, Microsoft needs to create compelling ecosystem proposition for consumers and developers across all mobile devices, as tablets and smartphones become key devices for delivering applications and services to users beyond the PC,” said Cozza.

But the analyst added that the tablet market has become a challenging environment for branded hardware-driven players. They are squeezed by service-driven and content-driven players, and aggressive prices from white-box vendors.

From a vendor perspective, Apple’s strong fourth quarter helped it to maintain the top position in the market in 2013, while Samsung, ranked second, exhibiting the highest growth of the worldwide tablet vendors, at 336 per cent.

Worldwide Tablet Sales to End Users by Operating System, 2013 (Units)

Operating System

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Android

120,961,445

61.9

53,341,250

45.8

iOS

70,400,159

36.0

61,465,632

52.8

Microsoft

4,031,802

2.1

1,162,435

1.0

Others

41,598

<0.1

379,000

0.3

Total

195,435,004

100.0

116,348,317

100.0

Source: Gartner (February 2014)

 

Worldwide Tablet Sales to End Users by Vendor, 2013 (Units)

Vendor

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Apple

70,400,159

36.0

61,465,632

52.8

Samsung

37,411,921

19.1

8,583,146

7.4

ASUS

11,039,156

5.6

6,262,371

5.4

Amazon

9,401,846

4.8

7,707,800

6.6

Lenovo

6,525,762

3.3

2,186,993

1.9

Others

60,656,161

31.0

30,142,374

25.8

Total

195,435,004

100.0

116,348,317

100.0

Source: Gartner (February 2014)

Tags:

Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Polls

How have open source groups influenced the development of virtualization in telecoms?

Loading ... Loading ...