Mobile games publisher Chillingo, best known for the smash hit Angry Birds, has been acquired by Electronic Arts to boost the gaming giant’s presence in the mobile space and on the iPhone, iPad and iPod Touch platfroms in particular.
Chillingo was acquired for an undisclosed sum and will continue to operate as part of EA Mobile. Other games in its portfolio include Cut the Rope, Helsing’s Fire, Predators, Ice Age: Dawn of the Dinosaurs, Minigore, iDracula, and Modern Conflict. Angry Birds alone has been downloaded more than 20 million times.
But EA’s marketing chief won’t be around to push the new additions to the fold, as she’s moving to GetJar.
The world’s second biggest app store announced Thursday that it has appointed Berenice Kalan as director of UK marketing, to develop GetJar’s voice amongst advocates, develop new and existing relationships with UK app developers and publishers, and drive GetJar’s growth in the UK.
Kalan spent the last five years working as head of product and marketing for key players in the mobile games industry such as I-Play, Glu and most recently, EA Mobile.
With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?
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