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VR to tackle buyer’s remorse

Regretful woman looking at many shopping bags on the couch

As far as virtual reality goes the main challenge which has been voiced throughout VR/AR World is the need for a realistic business case. Addressing buyer’s remorse is the latest.

One of the more prominent features bursting out of the cloud is personalization. With the data collected on individuals and the computing power available through next generation technologies, personalization is the new battle ground for customer experience. But it would appear this trend is not stopping in the virtual world.

Combined with the fact consumers are much more stringent when spending hard earnt pounds, driving the customer to the point of sale is a much more drawn out exercise. Customers want to make sure they are getting the greatest amount of value for their purchase. In some cases, this can mean personalization which is a complicated situation.

For a t-shirt, no-one is that bothered, but what about a car? The majority of new cars which are purchased now are customized in a manner of different ways whether it is the type of interior, colour of the paintwork or even the sound system. Showing the customer what they are buying is tricky, but VR can provide a solution.

Through the implementation of VR, custom designs can be built and the consumer can ‘touch’ and ‘experience’ the product they are signed up for. It’s a way of interacting with the product and removing any doubts about what the final purchase will ultimately be. In theory, buyer’s remorse should be irradiated and the decision making process shortened.

This can also be applied to other areas in the customer journey. The previous example is during the sales process, but how about the initial marketing push? Through the implementation of VR the experience of sitting in the latest model can be taken out of the showroom and into the living room; the customer can take the car wherever they go. While this makes the experience 24 hours it also drastically expands the customer base.

And what about buying a house, one of the most important decisions a young person can make. VR offers the customer the opportunity to build the perfect house and ‘live’ in their own dream world before signing. It’s makes important life decisions easier to digest.

The use cases for VR are racking up fast, and from the conversations during VR & AR World, the enthusiasm to adopt the technology matches. Now all the industry needs is for the technology to catch up and provide a solid platform to deliver seamless experiences. Maybe VR isn’t such a crazy idea.


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