Amazon Web Services (AWS) has decided to take on the incumbents in enterprise unified comms by belatedly launching the Amazon Chime UC portfolio.
In the mould of Google Hangout, Cisco Webex and Microsoft Lync, Amazon is pushing Chime as your one-stop-enterprise-shop for all things to do with work chat. In a blog post announcing Chime, AWS’s chief evangelist Jeff Barr says Amazon just can’t stop being so darned efficient.
“This is a new unified communication service that is designed to make meetings easier and more efficient than ever before,” he said. “Amazon Chime lets you start high-quality audio and video meetings with a click. Once you are in the meeting you can chat, share content, and share screens in a smooth experience that spans PC and Mac desktops, iOS devices, and Android devices.”
On the face of things, it doesn’t look like Amazon is introducing anything new or revolutionary with Chime, or features that you just won’t see anywhere else. Amazon listed five clear selling points to its new offering, see what you think:
It seems like Amazon is more than just a little bit late to the chat party, as at least three of its nearest and dearest competitors are already well established. You know it’s going to be a tough ask breaking into a field when existing products are already so synonymous with the industry that the product name has become a verb.
“Shall we Webex it?” is a fairly common saying in business nowadays.
Google ended up profiting quite nicely out of becoming a verb, Amazon might have a tricky time getting Chime up to that status. That said, it isn’t as though Amazon doesn’t already have a mahoosive pool of AWS clients to which it could heavily pitch its new UC service. This could be the start of a drive to sell other B2B cloud services into existing AWS customers.
Here’s a video which highlights how annoying conference calls are today, and why Amazon reckons Chime will easily solve that.
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