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Microsoft gives VR another kick in the teeth

virtual reality

The virtual reality segment might have been gathering some momentum over recent months, but Microsoft’s neglect of VR for its Xbox platform adds another dent into the credibility of the technology.

It’s been a tough week for the VR enthusiasts. IDC research estimated sales declined 30.5% year-on-year over the first quarter, largely thanks to telcos unbundling the devices from premium contracts and handset deals, while a snub from one of the biggest gaming platforms on the planet will not help the situation either.

Speaking in an interview with Gamesindustry.biz, Microsoft’s Chief Marketing Officer for the gaming business, Mike Nichols, confirmed there was little or no work being done for virtual or mixed reality, at least when looking at Xbox.

“We don’t have any plans specific to Xbox consoles in virtual reality or mixed reality,” said Nichols. “Our perspective on it has been and continues to be that the PC is probably the best platform for more immersive VR and MR. As an open platform, it just allows faster, more rapid iteration. There are plenty of companies investing in it in the hardware side and the content side, or some combination therein.

“Obviously on phones, augmented reality is a good scenario as well that’s going to grow. But as it relates to Xbox, no. Our focus is primarily on experiences you would play on your TV, and ultimately we’d like to make those experiences more broadly.”

For the VR community, this could be a very worrying view. The influence of PCs in the consumers life is declining rapidly, while gaming consoles such as Xbox remaining a constant. The PC will never disappear, and should the connected anywhere PC take off there might be a resurgence, but being limited to a dying area of the technology world should not be viewed as a positive.

Looking at the advertising and promotional campaigns for the general public, it is clear the VR community feels TV is a perfectly suitable platform for the technology. Almost every advert you see which has some element of VR in it focuses on the living room, billing the technology as a way to bring families together, but with Xbox not considering the platform appropriate for the technology, prospects are slightly dampened.

VR will have a place in the world at some point, but the road is proving a very bumpy ride right now.

  • VR & AR World

  • TechXLR8


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