Africa gets its game on

Need for speed

Need for speed

Middle Eastern developer and publisher Nazara Technologies has struck a partnership with gaming giant EA to bring high end games to over 770 million mobile users across 49 countries in Africa.
The exclusive business alliance will see Nazara able to distribute EA’s portfolio of mobile games to all telecom operators across the African continent. Games including Need for Speed: The Run, and FIFA 13, which will be made available to consumers on Java and Android platforms through N Play, one of Nazara’s high traffic mobile gaming platforms.

“Our partnership combines EA’s world-class high end mobile games with our established distribution and partner networks,” said Savio Saldanha, Nazara’s CEO for the Middle East & Africa. “Through Nazara’s distribution strategy, EA’s games will be able to reach users looking for quality yet affordable games.”

The deal builds on an existing partnership, which has seen Nazara already drive EA content to consumers across the Middle East and India. Nazara also owns Playcaso, an iOs and Android developer/publisher brand, NZLabs, a work-for-hire apps studio and GCity, a social gaming platform.

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With Amazon and Google launching smart home initiatives, have the telcos missed out on their chance to cash in on this market?

  • Yes, Google and Amazon will now dominate this space (65%, 40 Votes)
  • Consumers won't have made up their mind (19%, 12 Votes)
  • No, Google and Amazon will not be able to replace the telcos in the mind of the consumer (16%, 10 Votes)

Total Voters: 62

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