churn

EE talks up Q1 4G and broadband subscriber gains

The UK’s largest mobile operator by subscriber count – EE – has announced Q1 revenues that were broadly flat year-on-year. Within that, however, EE continued the healthy growth of its 4G subscriber base and also added 50,000 broadband subscribers.

Operator churn could rise to 50% in 12 months – report

Ovum has published a report claiming operators could lose almost half of their existing customers within the next year. According to the analyst firm, about a quarter of all users say they will definitely switch to another provider, while another quarter are actively considering changing.

LTE to repair customer loyalty disconnect

There is a significant disconnect between what drives loyalty among mobile consumers and what mobile operators believe drives loyalty as well as churn. Research released at MWC this week suggests that consumers in general will focus on a single aspect of their mobile service – such as device, tariff, or coverage – whereas operators tend to believe that a collection of issues drive positives and negatives in churn and loyalty.

Customer loyalty ‘obsolete’ in prepaid market

The average mobile customer switches service provider every 27 months, more than twice as frequently as a decade ago, according to research released this week. At the end of 2011, 44 per cent of global mobile subscribers churned – the highest level ever – according to Strategy Analytics.

O2UK intros location-driven loyalty programme

UK mobile operator O2 has announced a significant push into location based marketing services in a bid to drive customer loyalty. The Priority Moments service, which builds on the firm’s existing Priority loyalty scheme, sees the carrier partnering with a wide range of UK retail and leisure outlets to offer discounts and special offers to its customers.

Everything Everywhere sheds prepay customers

Everything Everywhere, the joint-venture between T-Mobile and Orange in the UK, has reported losses of one million pay-as-you-go customers since its formation in April last year. The company, which is jointly-owned by France Telecom and Deutsche Telekom, said that the results reflect consolidation and an increased focus on more profitable postpaid customers rather than full-on churn, citing contract adds of 752,000 over nine months.

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