Streaming/SVOD
Comcast thinks outside the box
Streaming/SVODComcast thinks outside the boxComcast thinks outside the box
By shifting innovation from its set top box product into the cloud, US cable TV provider Comcast has revolutionised its offering, according to Mark Hess, senior vice president at the company. Speaking in the keynotes on Wednesday morning, Hess said: “Years ago we were trapped in that set top box. We could never manage to get the innovation into the box.”