DoCoMo, McDonald's lovin' it

Japanese consumers will soon be able to pay for their Big Mac and fries with their mobile phone.

Leading Japanese mobile operator, NTT DoCoMo, struck a deal with MacDonald’s Japan on Monday that will see the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald’s newly planned membership club.

The move will be timed to coincide with the and the introduction of DoCoMo’s iD platform for mobile phone-based credit cards and ToruCa information-capture service at McDonald’s stores.

From October, mobile services for iD credit card payments and ToruCa information capture will be introduced in Mickey D’s stores throughout Japan.

The joint venture company will be established with around Y300m in capital, with 70 per cent coming from McDonald’s and 30 per cent from DoCoMo.