Moto buys Soundbuzz music shop
January 8, 2008
Troubled handset and equipment vendor Motorola this week acquired mobile music company Soundbuzz for an undisclosed sum.
Soundbuzz is a privately held, pan-Asian music platform, and will help Moto expand its Asia mobile music offerings beyond China and into India, Southeast Asia, Australia and New Zealand.
The US vendor said that it aimed to capitalise on the fact that well over 90 per cent of all digital music content in Asia is sold via mobile channels.
Soundbuzz’s end to end platform includes subscriber management, content management, payment, client software and media delivery technologies. The company will also continue to provide white-label services to carrier customers.
Earlier this week Moto released a handful of music focused devices in the shape of the ROKR E8, which has the ability to change its keypad layout depending on whether it is in ‘music’ or ‘phone’ mode; and two low cost music phones – the W230 and W270.
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