Voda intros B2B ad model

Vodafone has introduced a business to business mobile advertising service in the Netherlands.

On Friday, the Big V said it will start with a proposition for two segments in the enterprise market – insurance resellers and pharmacists.

Mobile users will be targeted with content and ads on their phone.

In cooperation with Dutch company I-Wood and Dutch Insurance Network, Vodafone will provide the two target groups with a handset, tariff offer and access to specific information, wherever and whenever.

Vodafone Netherlands plans to extend this model to other target groups.

Jeroen Hoencamp, director of Vodafone’s Enterprise Business unit said: “We think advertising and mobile phones are a winning combination. Both advertisers and customers benefit from new services like this.”