Apple takes 12% of mobile apps market
Application store trailblazer Apple managed to capture 12 per cent of the mobile apps market in 2008, according to figures released this week.
May 22, 2009
Application store trailblazer Apple managed to capture 12 per cent of the mobile apps market in 2008, according to figures released this week.
However, industry researcher Strategy Analytics, which carried out the study, said that the iPhone App Store’s value is significantly lower due to intense competition between developers which has pushed down application prices.
While the original App Store’s favourable revenue share for developers has created a tremendous buzz and fostered innovation, resulting in a high volume of downloaded applications, the downside to this popularity is that competition between developers has become fierce and the majority of applications are available for free or very low cost.