Motorola gets its Razr screen apologies in early

Ahead of shipping in a couple of weeks, Motorola has published some vids highlighting features of the pricey foldyphone, but also how to take care of it.

We’re distraught to have to inform you that Moto has followed Apple’s lead in dispensing with the definite article when referring to its products, as if they were a person or at least a fondly regarded domestic animal. Hence we get the video below, entitled ‘Caring for razr’, invoking the image of an enfeebled relative or instructions to a dog-sitter.

Razr is a delicate little petal, you see, and can’t just be manhandled as if it’s just some slab of circuitry egested from an indifferent production line. Razr has feelings, which will be hurt if you don’t treat it like the special, unique snowflake it is. Especially fragile, it seems, is its defining bendy screen, which we’re told is inclined to acquire ‘lumps and bumps’.

Now, before you scoff, let they who are without sin cast the first stone. Are you entirely free of lumps and bumps yourself? Because if not then who do you think you are to judge Razr? Yes he/she/they cost a grand and a half and the upside of his/her/their deliberate design Achilles Heel is far from obvious, but Moto urges those who adopt Razr to be gentle. Don’t say you weren’t warned.