Oppo launches new flagship smartphone as it aims for the top

Chinese smartphone vendor Oppo has launched the Find X3 Pro as part of its bid to fill the vacuum left by Huawei’s decline.

The device itself has all the bells and whistles you’d expect from a sector that ceased to excite with its product launches years ago. The stated USP of this one is it’s the ‘World First Full-path Billion Colour Smartphone with Dual-flagship Billion Colour Cameras’. We’ll leave it to the reviewers to determine ow much of a difference this makes to the photos it takes, but the law of diminishing returns kicked in with smartphone cameras some time ago.

“For the past 10 years Oppo has continually set trends, created benchmarks and surpassed industry standards with its Find X Series smartphones,” said Lie Liu, President of Global Marketing at Oppo. “Oppo’s designers and engineers pour the most innovative technologies and latest product design thinking into every one of our products. We want to empower our users with the capability to explore further and achieve more, and the Find X3 Pro embodies this spirit with stunning aesthetics and a human-centric user experience.”

Arguably even more exciting than the camera is the presence of the latest Qualcomm SoC – the Snapdragon 888. “We’re excited to support Oppo as they launch their next generation flagship Find X3 Pro based on our latest Snapdragon 888 5G Mobile Platform,” said Alex Katouzian, President of Mobile, Compute, and Infrastructure at Qualcomm. “Qualcomm Technologies and Oppo share a long-standing vision to deliver the best-in-class mobile experiences to consumers and the Find X3 Pro is designed to do just that.”

The last time we checked Oppo was the fourth biggest global smartphone vendor. Since then Counterpoint has crowned Oppo the number one in China, having apparently done a better job of picking over Huawei’s carcass than its domestic rivals. So it clearly feels it has the wind in its sales and fancies its chances of gaining ground on Xiaomi and Samsung in the Android market.