Sony Ericsson launches own Android Market channel

Sony Ericsson has launched its own channel on the Android Market. The handset maker claims that it is the first manufacturer to offer such a service, which will be operator-dependent. Owners of Sony Ericsson handsets will now see the “my apps” feature on their Android phone replaced with the Sony Ericsson channel, although they will still be able to access “my apps” from the phone’s menu. While this last change may cause consternation among some users, Xperia users may find direct access to software geared specifically towards them handy.

According to Sony Ericsson’s blog, the channel will be used to, among other things, offer personalised recommendations for games and applications, offer exclusive games and apps available only on the Sony Ericsson channel and offer developer partners “a highlighted market space to our consumers.”