UK subs binge on mobile data

The Mobile Data Association has announced that a new record for the number of mobile internet sessions was achieved in the UK during December.

Subscribers accessed the net from their mobile devices a total of 15.9 million times, up 1 million from the previous record reached in November, 2006.

The figures quoted by the MDA only include O2, Vodafone, Orange and T-Mobile, so it can be assumed the real figure is actually higher. However, Informa Telecoms & Media principal analyst, Nick Lane, suggested that a significant proportion of the gain was down to the traditional Christmas rush for new phones and the lucky recipients trying them out.

Carriers will surely hope the mobile internet service trend continues. “The continued advancement of handsets means people are beginning to spend more time familiarising themselves with new services,” said Lane.