Xerox acquires WDS

Business process outsourcing provider and printer manufacturer Xerox has acquired customer experience specialist WDS. The firm said that it intends to use WDS’s expertise in the telecommunications industry to strengthen its portfolio of customer care solutions.

WDS captures, analyses and manages technical support interactions across thousands of different mobile device types, using a proprietary cloud-based platform called GlobalMine.

The firm’s CEO David Ffoulkes-Jones will stay on at the company after the acquisition. He said: “By focusing on the customer experience, wireless brands can drive greater loyalty and differentiation. With Xerox, we now have the ability to accelerate our global expansion, add more value to our customers and deliver greater opportunities to our employees.”

Terms of the deal were not disclosed.