Rogers and Orange ink BSS deals

Canadian operator Rogers Communications has tapped Polish software vendor Comarch for a solution that allows it to offer a new loyalty programme to customers.

Rogers Communications said that it first launched its First Rewards loyalty programme in selected markets earlier this summer but is now rolling it out across Canada.

The Comarch solution offers a suite of loyalty marketing tools, such as targeted promotions based on individual customer involvement in the programme. It also processes loyalty transactions, assesses the value of members over time and manages rewards catalogues.

Rogers designed the Rogers First Rewards programme to thank customers for their business, awarding points for every dollar spent on eligible Rogers purchases. Those points can be redeemed for Rogers products and services and the programme doesn’t require membership cards.

Meanwhile Ericsson has won a deal with Orange Switzerland for the supply and management of BSS solutions. The two firms entered into a managed services agreement in early 2013 and this latest announcement expands the scope of the deal.

The scope of the BSS project will initially comprise the billing of prepaid subscribers and the so-called “multi-mediation and multi-activation” features, which will be harmonized on a common platform, according to Ericsson.

“The modernisation of the systems that support our business processes enables us to focus even more on service excellence,” said Johan Andsjö, CEO at Orange Switzerland. “This partnership will safeguard our capability to manage the future traffic and service increase related to the explosion of 4G data. We chose Ericsson as our vendor not least because we are very satisfied with their performance and attention to our quality standard since the beginning of January 2013.”

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