Multiplay operator Sky has thrown its hat into the superfast fibre broadband ring, throwing down a 76 Mbps challenge to bitter rival BT, as well as Virgin Media and Vodafone.
August 16, 2016
Multiplay operator Sky has thrown its hat into the superfast fibre broadband ring, throwing down a 76 Mbps challenge to bitter rival BT, as well as Virgin Media and Vodafone.
Sky’s “Fibre Max” bundle will jolt its fibre speeds from 50 Mbps up to 76 Mbps to compete with BT, against whom it continues to lobby in favour of a separation from Openreach. Sky is the only player of the four to also rely on BT’s Openreach infrastructure, while Virgin Media manages its own fibre network, as does Vodafone following its acquisition of Cable & Wireless and recent expansion into consumer broadband.
Sky seems pretty determined, despite its reliance on Openreach, to keep pace with its competitors in the premium fibre broadband market, as illustrated by comments made by Lyssa McGowan, Director of Communication Products at Sky.