Orange Slovakia pushes shared data bundles

Orange Slovakia this week tapped up B/OSS specialist Openet for a Policy and Charging Control (PCC) infrastructure to enable a major rollout of advanced shared data bundles. The deployment makes it possible for Orange to quickly define segmented data offers, with associated balances, notifications and policy rules for its 2.8 million subscribers.

The clear need for more personalised data plans was something that Orange Slovakia wanted to capitalise on, the company said, giving subscribers better control over their plans.

“Customer satisfaction is our top priority. We take pride in listening to the needs of our customers and rolling out new solutions and services to meet their demands,” said Peter Varga, ITN director deputy, IT and services engineering, Orange Slovakia.

Pricing innovation and charging strategies have continued to gain in importance for operators, particularly mobile operators. In the Telecoms.com Intelligence Industry Survey 2014, we asked respondents to rate a number of charging models for their future importance.

As we might have expected given their current popularity, shared data tariffs were viewed as the most important. But tariffs that allow single users to split allowance over a range of devices were deemed as most important by a larger proportion of operator respondents—55.1 per cent— than tariffs that allow data to be shared between people (such as family plans)—44.0 per cent.

The least important option, according to our respondents, was tradable usage or gifting, although it was still given a high importance rating by more than one quarter of operator respondents.

The 2014 Telecoms.com Intelligence Global Industry Survey drew responses from more than 2,000 industry professionals, including more than 700 operator representatives. The full report from the survey will be made available in mid-February. You can register to receive the report here.