Demon UK to offer priority service for gamers
UK ISP Demon, run by Thus and owned by Cable & Wireless seems to be a first mover in embracing the concept of a tiered internet service.
August 24, 2010
![Demon UK to offer priority service for gamers Demon UK to offer priority service for gamers](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blte2d153bd66dfe60d/654d17edbb9bef040a17d538/game-gaming-fixed-consumer.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
UK ISP Demon, run by Thus and owned by Cable & Wireless seems to be a first mover in embracing the concept of a tiered internet service.
This week the fixed line network operator launched a broadband package targeted specifically at gamers. Demon Game Pro will offer speeds of up to 20Mb downstream and 1Mb upstream, a bundled wireless router, traffic prioritisation and a free static IP address. The service will also be supported by a 24 hour, UK based in-house technical support team.
The package will cost £21.99 per month with a 12 month contract, although that price is likely to rise after an initial offer period.
Matt Cantwell, head of Demon, said: “At Demon we appreciate that a better connection allows better gaming, and are confident that gamers will see the benefits that this service offers them.”
This is another example of how operators are building a case for charging users to prioritise certain traffic and services by in effect developing a private network with different rules. The net neutrality debate is rumbling on worldwide and recently reared its head again amid concerns that Google and Verizon have been collaborating on a plan that could decide the future of the internet.
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