Google creates Alphabet holding company to aid diversification![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltb6168ac375e8b07b/654cfe78b6d59f040a7f2ba2/Google-logo-office.jpg?width=700&auto=webp&quality=80&disable=upscale)
Digital Ecosystem![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltb6168ac375e8b07b/654cfe78b6d59f040a7f2ba2/Google-logo-office.jpg?width=700&auto=webp&quality=80&disable=upscale)
Google creates Alphabet holding company to aid diversificationGoogle creates Alphabet holding company to aid diversification
US search giant Google has announced the creation of a holding company called Alphabet that it’s claimed will enable its founders to better pursue non-core initiatives.