Facebook is not the only OTT player falling short on mobile ad revenue
Mobile DevicesFacebook is not the only OTT player falling short on mobile ad revenueFacebook is not the only OTT player falling short on mobile ad revenue
Concerns about Facebook’s ability to monetize its growing mobile traffic have resurfaced following its first earnings report since its IPO in May. The social media giant posted a 2Q12 loss of $157m, sending its stock price tumbling to $24 a share – which means its shares are now trading at two-thirds of the value they sold for during the IPO.