Ericsson launches Dynamic Orchestration for all your virtualization needs

Ericsson says the launch of its new Dynamic Orchestration solution is also a strategic milestone in its quest to become a digital transformation player.

It looks like you get quite a few buzzwords for the price of one with this bit of shiny newness as it claims to do the following:

These are bold claims. The move to virtualized and software-based networks has been protracted and fraught, with the light at the end of the tunnel still distant. Ericsson seems to be saying this solution can go a long way towards making the various components of this process play nice with each other, which would certainly be welcome if it delivers.

“The opportunities offered by virtualization are significant, but due to the complexity, many operators are taking an incremental step-by-step approach to get there,” said Ulf Ewaldsson, Head of Business Area Digital Services at Ericsson. “Ericsson Dynamic Orchestration enables our customers to excel at traditional services delivery while simultaneously incorporating virtualization capabilities to embrace emerging market and business opportunities driven by 5G and IoT.”

The rest of Ericsson’s spiel is the standard digital transformation narrative about how important it is that operators get with the times, improve their agility, move to the cloud and generally redesign themselves to operate less like stodgy old telcos and more like Silicon Valley startups. Considering its stated ambition this launch has come with surprisingly little fanfare, so perhaps the time has come for Ericsson to transform its own marketing operations.