Innovation in Communications Services: Breaking With the Past Without Waiting for the Future

By Nominum

Service providers today face rising growth expectations along with competing pressures to reduce operating and capital expenditures. This paper examines a cost-effective path toward digital transformation that leverages existing DNS infrastructure. DNS today is moving outside the realm of passive Internet look-up function and into an active, intelligent resource to deliver new, value-added services to subscribers.

The paper outlines the pressures facing providers today such as “cloudified” networks while examining the capabilities of Domain Name System (DNS). The unique gateway position of DNS—as the bridge between subscriber and network—can be leveraged to drive better subscriber experiences and greater loyalty.

Read the paper to learn how DNS can:

Several case studies are included such as a European carrier that used in-browser messaging to have customers opt-in or opt-out of a free content filtering and parental controls service that resulted in a 24 percent opt-in rate.