How Did Red Bull MOBILE KSA Success in an Extremely Competitive Market?

In 2021, Red Bull MOBILE, established by Saudi Future Networks Telecommunication, was granted an MVNO license by the Saudi Communications and Information Technology Commission (CITC). Subsequently, in 2022, the company commenced its official MVNO operations in Saudi Arabia. Red Bull MOBILE has exceeded its customer target by 180% and its revenue target by 130% by the end of 2022.

Red Bull MOBILE, after the regulator offers being stopped in 2023, successfully navigated the market and emerged as one of the pioneering MVNOs in Saudi Arabia, achieving a remarkable milestone of 1 million active subscribers. Moreover, Red Bull MOBILE stands as the only MVNO who has the customer value management (CVM) system. Recognizing its commitment to exceptional service, it was also honored with the prestigious Best Customer Experience Award by the Customer Experience World Forum. Presently, Red Bull MOBILE's active subscriber base has surged to 1.2 million, accounting 10% of the international roaming business, which is handled by Red Bull MOBILE in Saudi Arabia.

Sulaiman Almusallam attributes Red Bull MOBILE's success in the Saudi market to two key factors:

Regarding the collaboration with Huawei, Sulaiman Almusallam emphasized that strong vendors are crucial for success. Red Bull MOBILE received substantial support from Huawei MVNO platform since the company was launched. In fact, Red Bull MOBILE signed the contract with Huawei in mid-2021. Over the past two years, Huawei has witnessed Red Bull MOBILE’s growth and advancement. Looking ahead, Red Bull MOBILE eagerly anticipates continuing their partnership with Huawei in 2024 and beyond, as they strive to continuously explore, implement, and achieve further accomplishments in the highly competitive market of Saudi Arabia.