Empirix makes big data analytics purchase

Network performance specialist Empirix has acquired real-time analytics firm Verios Software & Systems for an undisclosed sum. Combining the two product suites, Empirix said it aims to create a service operation centre management suite that will analyse and troubleshoot wireless network customer experience from end-user devices to the core network in real time.

Empirix monitors end-to-end network performance visibility by analysig customer behaviour by application in real time to reduce operational costs, maximise customer retention and grow top-line revenue.

The company was acquired in 2013 by private equity firm Thoma Bravo as the first step in an aggressive strategy to take advantage of growth opportunities in the network services industry. As the number and type of mobile devices increases, a true, real-time view of transaction activity in the radio access network is becoming crucial to providing a first-rate customer experience, the company said. And Verios, with its real time, scalable analytics solution, is a natural fit with Empirix’s IntelliSight offering, the buyer said.

IntelliSight is a big data, analytics platform that provides a multi-dimensional vision of which applications, services and devices users prefer; what usage trends are emerging; and how to optimise ROI on infrastructure investments.

The integration will enable mobile service providers to identify and focus on their most profitable customer segments, most notably roaming customers who are likely to have service issues on the radio access segments of wireless networks.

“The radio access network is a vital, expensive and often unpredictable link in the mobile network. Verios provides insight that enables network operators to enhance service levels and predictability of service for their customers,” said Empirix CEO John D’Anna. “Verios’ solution provides complete visibility into radio access network operations, down to the individual user. Integrating that functionality into our IntelliSight platform will enable wireless providers to know exactly what their customers are experiencing, when and where. At the strategic level, that intelligence will help providers target their investments at the areas most likely to yield more revenue.”