Telefonica pitches social media to LatAm masses

Telefónica was confident enough on Thursday to launch its own social networking portal across its Latin American portfolio. Telefónica, which operates as Movistar in the region, has tapped up software developer Myriad Group to provide social networking to its 13 mobile operations.

Movistar customers across Brazil, Argentina, Colombia, Chile, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay and Venezuela can now access their social networks, including the likes of Facebook and Twitter, via the mobile portal known as Xumii Social Stream.