EE buys mobile airtime distributor Mainline Digital Communications

EE has acquired UK mobile airtime distributor Mainline Digital Communications. The two have been partnering for several years in the business sector, and EE already had a 26% share in the company.

The operator said this acquisition will enable it work more closely and effectively with its channel partners, including dealers and distributors. Mainline has, according to EE, helped it in driving its 4G adoption in the business-to-business sector.

“Mainline is a highly responsive, efficient, and entrepreneurial distributor with excellent business practices and partnerships,” Gerry McQuade, chief marketing officer at EE said.

“By acquiring Mainline, we will be able to extend their capabilities in support of our indirect B2B sales strategy and help us achieve our goal to be the top communications provider for businesses in the UK.”

Andrew Boden, Mainline’s managing director said: “Having been a part of the EE family for some time, we are proud to have played a key role in building and supporting EE’s business customer base.

“We are excited to be entering this new chapter in our relationship with EE, and we look forward to helping EE forge even more successful relationships with its channel partners.”