InMobi grows mobile ad offering with Sprout purchase

Mobile advertising network InMobi branched out with the acquisition of ad creation platform Sprout this week, reducing the deployment time and complexity of mobile advert creation and distribution.

InMobi claims the second placed spot in terms of mobile display advertising network size behind Google, with almost 105 billion ad requests during the second quarter, up 23 per cent sequentially. Although smartphones and tablets were the driving force behind this increase, delivering 39 billion requests, in- app advertising, while growing quickly, still only represents 17 per cent of all ads. By and large, mobile web browser advertising is still the favoured medium and WAP-based web browsing is still going strong.

Sprout has an HTML5 rich media creative platform that follows the ‘build once and deliver everywhere’ vision on both mobile and desktop devices supporting HTML5, including Apple iOS and Google Android devices.

Sprout will operate as a fully independent company and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and new ad units.