SingTel's Amobee bolsters mobile ad position

Amobee, the mobile advertising platform acquired by Singaporean incumbent SingTel in 2012, said early Wednesday that it has agreed to acquire Adconion and  Kontera Technologies to beef up its offerings.

Adconion Direct North America and Adconion Australia will be acquired for $235m or around $209m excluding debt. Adconion offers digital advertising to Fortune 500 brands across display, video, email and social platforms via a one-stop shop for digital advertising.

Kontera will be acquired for approximately $150m and is a digital content intelligence and marketing technology company with offices in the US, UK and Israel. Its real-time platform analyses data across mobile, web and social networks, and enables advertisers to serve the most relevant ads to consumers.

Mark Strecker, CEO of Amobee, said: “The digital advertising business is about scale and capitalising on the market opportunities with technology as a core differentiator. With these two acquisitions announced today, we have extended our product offerings, increased our sales footprint and reinforced Amobee’s leadership position in the fast growing digital advertising market.”