Customer Experience Driven Digital Operations by MTN-South Africa

South Africans as being tech-savvy people and adapting ‘always-on’ culture – this is igniting data boost for Home, Mobile and enterprise sectors. South African customers demanding MORE speed and Quality of Experience (QoE) for their applications and operators are facing challenges in keeping up subscriber’s high expectations. Delivering ‘best customer experience’ is now must for survival for operators. This requires transforming service operations using digital tools and platforms to manage all their customers on an individual basis. MTN has invested in such unified platforms to enhance service delivery with end-to-end visibility, instant data access and more personalized customer interactions.