ASA says Virgin Media is allowed to claim it’s faster than BT
The Advertising Standards Authority has decreed that Virgin Media’s claim “We are the UK’s fastest major broadband provider” is in breach of rules, following a complaint from BT.
The Advertising Standards Authority has decreed that Virgin Media’s claim “We are the UK’s fastest major broadband provider” is in breach of rules, following a complaint from BT.
Also in today’s EMEA regional round-up: Arcep consults on 5G interference; Vodafone ads rapped; Spotify hits bum note on MAUs.
UK MNO EE has been told it can no-longer display adverts which claim it has the best network in the UK by the Advertising Standards Authority (ASA).
The Advertising Standards Authority (ASA) has ruled against the ‘if it’s not Three, it’s not real 5G’ ad campaign following complaints from rivals.
Both BT and O2 have been given a slap on the wrist for airing misleading advertisements in the UK aired across the course of 2019.
Campaign group Electrosensitivity UK has been told its advert claiming 5G causes infertility and depression cannot be used in its current form as there is no evidence to support the statements.
Three UK has run an ad campaign claiming its 5G network is the only ‘real’ one. Unsurprisingly other 5G providers are unhappy about this and at least one had complained.
The UK government has announced it wants to give some regulators the power to fine companies unilaterally without involving the courts.
The UK Advertising Standards Authority has ruled that Vodafone’s ‘Gigafast’ service was misleading because some people might reckon that means 1 Gbps.
The Advertising Standards Authority has once again had to step in to put a stop to telco advertising, this time Three’s efforts, posing a pretty simple question; why do the telcos find it so easy to put misleading adverts into the world?
Consumer advocacy group Which mined data from its broadband speed checker app to compare what is advertised with what people actually get.
The UK’s Advertising Standards Authority has ruled Three’s campaign for a spectrum cap on mobile operators as misleading, primarily because it implied it was an independently run mission.
The Advertising Standards Agency has placed a slither of logic into broadband advertising rules, partly tackling the issue of misleading representations with the use of ‘up to’ in adverts.
If the ‘up to’ metric wasn’t enough to frustrate broadband customers in the UK, new research has uncovered that fibre advertisements are just as much of an irritation.
BT’s UK ads featuring Ryan Reynolds accessing his domestic wifi while dangling from a helicopter have somehow been found to be unrepresentative of real life.
The irritation of misleading advertising claims in the broadband arena have been growing for some months, but it would appear the Advertising Standards Agency (ASA) is about to do something about it.
The way in which small print was used in some ads by EE has been criticized but apart from that it didn’t seem to do much wrong.
The UK Advertising Standards Authority has upheld a complaint against three BT broadband ads lodged by supposed broadband buddy Virgin Media.
The UK Advertising Standards Authority (ASA) has decided the way broadband packages are advertised is too confusing for consumers and told ISPs to simply things by the end of October 2016.
Californian gadget vendor Apple has fallen foul of the UK’s advertising watchdog yet again, this time for over exaggerating the web speed of the iPhone 3G. Apple’s latest UK TV ad for the device was peppered with the term “really fast,” whenever it made reference to the internet connectivity. But a total of 17 viewers […]
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