ASA says Virgin Media is allowed to claim it’s faster than BT
The Advertising Standards Authority has decreed that Virgin Media’s claim “We are the UK’s fastest major broadband provider” is in breach of rules, following a complaint from BT.
Telecoms.com
ASA
Eurobites: Telecom Italia sees earnings slide 5.8% in Q2
Also in today’s EMEA regional round-up: Arcep consults on 5G interference; Vodafone ads rapped; Spotify hits bum note on MAUs.
Advertising watchdog slaps down EE as it claims it is the best
UK MNO EE has been told it can no-longer display adverts which claim it has the best network in the UK by the Advertising Standards Authority (ASA).
If it’s not accurate, it’s not real advertising – ASA slaps down Three’s 5G claims
The Advertising Standards Authority (ASA) has ruled against the ‘if it’s not Three, it’s not real 5G’ ad campaign following complaints from rivals.
BT and O2 fall foul of UK advertising rules
Both BT and O2 have been given a slap on the wrist for airing misleading advertisements in the UK aired across the course of 2019.
ASA bans ad claiming 5G causes infertility
Campaign group Electrosensitivity UK has been told its advert claiming 5G causes infertility and depression cannot be used in its current form as there is no evidence to support the statements.
EE grasses on Three UK for its 5G advertising
Three UK has run an ad campaign claiming its 5G network is the only ‘real’ one. Unsurprisingly other 5G providers are unhappy about this and at least one had complained.
UK steps up its consumer protection crusade
The UK government has announced it wants to give some regulators the power to fine companies unilaterally without involving the courts.
UK advertising watchdog ties itself in knots over broadband marketing
The UK Advertising Standards Authority has ruled that Vodafone’s ‘Gigafast’ service was misleading because some people might reckon that means 1 Gbps.
What is it with telcos and the ‘creative’ approach to advertising honesty?
The Advertising Standards Authority has once again had to step in to put a stop to telco advertising, this time Three’s efforts, posing a pretty simple question; why do the telcos find it so easy to put misleading adverts into the world?
UK broadband subscribers typically get half of the advertised speed – Which
Consumer advocacy group Which mined data from its broadband speed checker app to compare what is advertised with what people actually get.
ASA tells Three to be more accurate when whining
The UK’s Advertising Standards Authority has ruled Three’s campaign for a spectrum cap on mobile operators as misleading, primarily because it implied it was an independently run mission.
UK ISPs told to stop using ‘up to’ broadband speed claims
The Advertising Standards Agency has placed a slither of logic into broadband advertising rules, partly tackling the issue of misleading representations with the use of ‘up to’ in adverts.
Fibre claims called into question – is there such thing as an honest broadband advert?
If the ‘up to’ metric wasn’t enough to frustrate broadband customers in the UK, new research has uncovered that fibre advertisements are just as much of an irritation.
BT receives negligible telling off for misleading broadband ads
BT’s UK ads featuring Ryan Reynolds accessing his domestic wifi while dangling from a helicopter have somehow been found to be unrepresentative of real life.
The end may be nigh for misleading UK broadband claims
The irritation of misleading advertising claims in the broadband arena have been growing for some months, but it would appear the Advertising Standards Agency (ASA) is about to do something about it.
Three gets its own back on EE with a minor advertising standards win
The way in which small print was used in some ads by EE has been criticized but apart from that it didn’t seem to do much wrong.
The bromance is over as Virgin snitches on BT over misleading ads
The UK Advertising Standards Authority has upheld a complaint against three BT broadband ads lodged by supposed broadband buddy Virgin Media.
UK ISPs to be forced to simplify broadband advertising
The UK Advertising Standards Authority (ASA) has decided the way broadband packages are advertised is too confusing for consumers and told ISPs to simply things by the end of October 2016.
Apple in trouble over iPhone speed ad
Californian gadget vendor Apple has fallen foul of the UK’s advertising watchdog yet again, this time for over exaggerating the web speed of the iPhone 3G. Apple’s latest UK TV ad for the device was peppered with the term “really fast,” whenever it made reference to the internet connectivity. But a total of 17 viewers […]
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