Gartner predicts death of personalised marketing by 2025
Gartner has made the bold statement that personalised marketing will be a thing of the past by 2025 as consumers reject the data land grab.
Gartner has made the bold statement that personalised marketing will be a thing of the past by 2025 as consumers reject the data land grab.
Few countries are speeding towards the digital economy as quickly as India, and it seems the bug is catching as enterprise organizations start to surge spending on the public cloud.
Research from Gartner suggest the 5G spending boom is almost within the grasp of the beaten and battered vendors, with 5G infrastructure spend set to increase by 89% over the next 12 months.
Huawei has held onto the number two spot for smartphone shipments during the first quarter of 2019, but storm clouds are gathering on the horizon.
The power of artificial intelligence is unquestionable, but what remains unknown is how long it will take for the technologies to be considered mainstream. Are people afraid of the power of AI?
New estimates from Gartner put the total business value derived from artificial intelligence at $1.2 trillion in 2018, a year-on-year increase of 70%, before booming to $3.9 trillion in 2022.
Research from Gartner has estimated more than 40% of data science tasks will be automated by 2020, highlighting the ambitions of AI.
Research from Gartner has shown prospects for the worldwide smartphone market is not going to get much better over the next couple of years.
After a stagnant start to the year the global smartphone market has stuttered back into growth, thanks mainly to demand from rural China, according to market tracker GfK.
As 30% more gadgets are added to the Internet of Things (IoT) every year the global spending on support services is forecasted to soar, jumping 22% to $235bn by 2016.
Android is on a roll, capturing 62 per cent of the global tablet market in 2013, according to statistics released by analyst house Gartner this week.
Almost a third of businesses plan to use biometric authentication for mobile devices as part of their bring your own device (BYOD) programmes by 2016, according to research firm Gartner.
The number of Android devices to ship in 2014 is expected to surpass one billion, while Apple could be losing ground in the smartphone space, according to two separate research reports.
Almost four in ten enterprises expect to stop providing devices to workers by 2016, according to research firm Gartner. Following a global survey of chief information officers (CIOs) the research firm found that 38 per cent of companies expect to stop providing devices to employees over the next three years, as bring your own device (BYOD) programmes continue to become commonplace.
Smartphone apps that offer a balance between HTML5-based web apps and native apps will be predominantly in use by 2016, according to predictions from research firm Gartner.
The number of tablets sold globally will surpass the number of PCs sold by 2017, according to analyst firm Gartner. Sales of Android smartphones are also expected to triple between 2012 and 2017, the firm forecasted.
The number of mobile phones sold globally has declined year on year for the first time since 2009, according to research revealed today. 1.75 billion handsets were sold in 2012, a 1.7 per cent decline on 2011, according to research firm Gartner.
Global sales of mobile phones declined on a qurterly basis for the first time in nearly three years, according to research firm Gartner this week. The two per cent year-on-year drop between the first quarters of 2012 and 2011 marks the first time the market has weakened since the second quarter of 2009.
Gartner has published its mobile device numbers for the final quarter of 2011, reporting that 1.8 billion units were sold to end users across the year, up 11.1 per cent on 2010. Smartphones accounted for 31 per cent of all device sales with 472 million units sold, up 58 per cent year on year.
The Google-backed Android OS will account for almost 50 per cent of the smartphone market by the end of 2012, according to Gartner research, giving it an enormous lead on its competitors. Gartner forecasts that Android sales will hit 310 million in 2012 as the smartphone market surges to 630.5 million devices for the year.
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