Carriers must think laterally to score in an OTT market
Carriers are going to need to think and act laterally if they’re to gain relevance in an over-the-top (OTT) mobile data market. This is the message from Openwave SVP for product management and marketing, John Giere, who said that with customer experience representing a key driver of growth, carriers need to drop their linear approach to billing and services and start taking advantage of their unique access to end-user data.