Application brands sway handset decisions

Branding is becoming an increasingly important tool in the battle for customer loyalty, something which Apple has exploited successfully in its assault on the mobile space. But research released this week reveals how the rise of content and application brands are now altering the mobile landscape.

3G – ‘money down the drain’

3G is a low priority for mobile users across the globe who see the technology as costly and unnecessary, according to a study by market information company, TNS. The firm noted little increase in 3G usage amongst consumers who see mobile TV and internet surfing as a waste of time and money. The firm says […]


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